In just 90 minutes, you will discover how AI can support customer relationship management in small businesses through marketing. David also demonstrates responsible and ethical use of AI tools to enhance existing skills rather than replace them.

You will see how to improve innovation and digital capability by learning how to use AI to support marketing and customer engagement securely i.e. ‘Made Smarter’.

NEEB Outcomes: Participants

By the end, you will feel more confident in the ability to use AI to enhance CRM knowledge for marketing effectiveness and customer engagement. What’s more, you will build a tailored Growth Action Plan to support successful your online activity.