A practical, jargon-free session for small business owners who know they should be using video – but haven’t quite managed to press record yet.

Video is one of the most effective ways to build trust with potential clients, stand out from competitors, and generate enquiries without cold outreach. But for most business owners, getting started feels far more complicated than it needs to be.

This free one-hour session cuts through the noise. Whether you have never made a business video, tried it one and given up, or simply keep putting it off, you will leave with a clear, simple plan for making your first video – using what you already have.

What will attendees get from the session

• A clear understanding of why camera confidence has nothing to do with how confident you feel
• Practical guidance on what you actually need to get started – and why it is far less than you think
• The three types of video every small business should have – and how to choose which one to make first
• Real examples of how imperfect, low-budget videos have won clients and generated business
• A free FSB-exclusive video resource bundle to help you take action straight after the session
• A simple, actionable next step so you leave with a plan, not just good intentions